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Search Engine Optimisation
 What good is a website if no one can find it? Unfortunately most web sites get lost among the milions of other web sites out there.
Statistcs show that most people dont look past the first few pages of search engine results, the scarey thing is that's about 30 websites out of potentially millions on offer. So its critical that you are listed and ranked well for your target keywords.
Search engine optimisation and ranking results in what is known as organic traffic, this is the best type of traffic - ITS FREE AND TARGETED so your not paying for clicks or listings and its from people directly looking for a product or service you may offer.
How we work
Step 1: Research
We research your industry, we find what people are searching for and how they are finding it (key words). Using our top end research tools we are able to drill down and find the estimated traffic levels for keywords, the current competition for them and how they are currently being targeted.
Potential Traffic Demo: (baby clothing business)
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In this demonstration scenario the keywords researched are "baby clothing", "baby girls clothing" and "baby boys clothing" using Google. Our research methods can be applied to any industry. Through our research we can see that there are over 800 000 search engine queries per month from Australia alone for "baby clothing". Although there is a high level of (paid) competition for these words, that is a staggering figure! If you could get front page rankings you can only imagine the sales potential!
Step 2: Analyse and Target
Based on your budget (more competetive keywords take more to rank) and our research we are able to isolate a series of keywords that we think will be the best performers for you. We will use these keywords throughout the search engine optimisation process.
Depending on the selected path we will implement a combination of on-site and off-site search engine optimisation techniques.
On-site Search Engine Optimisation
This is optimisation carried out on your own website, we go over your website code and content ensuring it is clean, optimised and targetting your keywords.
Some things we optimise include; page titles, keywords density, meta tags, heading tags and URL structure.
Off-site Search Engine Optimisation
This type of optimisation isnt actually implemented on your website; essentially it involves building your online profile and backlinks to your website. Having high authority websites linking to your website tells the engines that your website should be highly regarded.
We build backlinks, organically safely and through quality content which includes; online articles, press releases, blogs, reviews, and social networking.
Because every industry is different, we do not have a standard SEO rate. Based on our research we are able to offer you a solution tailored to your needs, taking into accounts budget constraints.
Do It Youself:
We offer a range of do-it-yourself SEO related services such as backlink building, article distribution, press release to assist you on your own SEO implementation path.
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