Search Engine Optimisation

What good is a website if no one can find it? Unfortunately most web sites get lost among the milions of other web sites out there.

Statistcs show that most people dont look past the first few pages of search engine results, the scarey thing is that's about 30 websites out of potentially millions on offer. So its critical that you are listed and ranked well for your target keywords.

Search engine optimisation and ranking results in what is known as organic traffic, this is the best type of online traffic - ITS FREE AND TARGETED so your not paying ffor clicks or listings and its from people directly looking for a product or service you offer.

 If you could get front page rankings you can only imagine the sales potential!

The SEO Process

Step 1: Keyword Research

We research your industry, we find what people are searching for and how they are finding it. Using our advanced research tools we are able to drill down and find the estimated traffic levels for keywords, the current competition for them and how they are currently being targeted.

We will use this information as a base to your SEO campaign and constantly refer to your rankings as a benchmark throughout the process.

Step 2: Find and Target

Based on your budget (more competitive keywords take more to rank) and our research we are able to isolate a series of keywords that we think will be the best performers for you. The keywords will be selected based on competition, search frequency and the estimated return on investment.

We will use these keywords throughout the search engine optimisation process, and target your ranking based on them.

Step 3: Optimise and Promote

We implement a variety of techniques depending on the required promotion/SEO route. The process itself does take some time to complete and isnt an overnight success, there isnt a set formulae to getting top ranks and the search engines themselves remain secretive over their ranking methods.

We build organic backlinks safely through quality content which includes; online articles, press releases, blogs, reviews, and social networking.

On-site Search Engine Optimisation: This is optimisation carried out on your own website, we go over your website code and content ensuring it is clean, optimised and targeting your keywords. Some things we optimise include; page titles, keyword density, meta tags, heading tags and URL structure.

Off-site Search Engine Optimisation: This type of optimisation isnt actually implemented on your website; essentially it involves building your online profile with backlinks to your website. Having high authority websites linking to your website tells the engines that your website should be highly regarded.

How much to Rank?

Because every industry is different, we do not have a standard SEO rate or figure. Based on our research we are able to offer you a solution tailored to your needs, taking into accounts budget constraints and overall competition.

Still not sure?

Check out the case study below, in this case study we focus on the baby clothing industry. The figures speak for themselves in terms of sales and traffic potential.

Potential Traffic Demo: (baby clothing business) - Click Image to enlarge


In this demonstration scenario the keywords researched are "baby clothing", "baby girls clothing" and "baby boys clothing" using Google.

Through our research we can see that there are over 800 000 search engine queries per month from Australia alone for "baby clothing", 6 Million Worldwide! Although there is a high level of (paid) competition for these words, that is a staggering figure!

We would then use keywords such as this to determine the best path forward. In this example it is a fairly competitive industry so would require both on and offsite optimisation and promotion.

Ready to Rank?

Ready to turn your website into a profitable and well ranked site or even just have a few further questions?

Please fill out the form below and we will provide you with our findings and a quote on boosting your search engine rank. Include as much information as possible to ensure an accurate and well formed plan of action.