There isn’t a set formula to getting top search engine rankings; the search engines themselves keep their ranking methods a secret
SEO itself is an always changing industry, Google changes and tweaks its ranking algorithm up to 500-600 times per year and factors in up to 200 signals to determine overall website rankings.
Our SEO strategies typically follow the following format.
Step 1: Keyword Research
We research your industry, we find what people are searching for and how they are finding it. Using our advanced research tools we are able to drill down and identify which keywords will provide the best ROI.
Step 2: Optimise & Promote
We implement a variety of cutting edge SEO techniques depending on the findings of the keyword research phase.
Typically an SEO campaign is divided into 2 areas:
On-site Search Engine Optimisation
This is optimisation carried out on your own website, we go over your website code and content ensuring it is clean, optimised and targeting your keywords. Some things we optimise include; page titles, keyword density, meta tags, heading tags and URL structure.
Off-site Search Engine Optimisation:
This type of optimisation isn’t actually implemented on your website; essentially it involves building your online profile with backlinks to your website. Having high authority websites linking to your website tells the engines that your website should be highly regarded.
Step 3: Reporting & Revision
Each month we provide detailed ranking and traffic reports that show the impact of the SEO campaign. We can report of everything from visits to overall user conversions (and everything between).
Reporting is a critical part of the SEO campaign – as it provides valuable data needed to for campaign adjustment.