In the web world, speed is EVERYTHING. WordPress Optimization gives your WordPress website the very best chance to gain a competitive edge online.
Website load time can be the difference between a visitors bounce and an interaction, making a sale and losing out to a competitor. It translates to improved staff efficiency and a better overall experience for your users.
The Sweet Spot?
Many tests show the quicker the better when it comes to page load speed. However the general rule is, after 3 seconds visitor bounce rates start to increase.