When you're looking to conduct business online, assure your customers that you hold their privacy and security in the highest regard by installing ssl certificates.
What is an ssl certificate?
The SSL protocol is the Web standard for encrypting communication channels between users and SSL secured web sites. Data is sent via an SSL connection which is protected by encryption, a mechanism that prevents eavesdropping and tampering with any transmitted data.
Users know when they have an SSL session established with a website, when their browser displays the little gold padlock and the address bar begins with a https rather than http.
Web Hosting customers can also bundle ssl certificates with their hosting plans.